The YouTube platform is one of the most popular video streaming platforms of all time.
And it is used by people around the world on a daily basis and to a large extent.
Also, YouTube is considered a great source of real visitors and the focus of attention of many major marketers around the world, due to the huge number of visitors this website contains.
For this matter, many professional marketers in the field of e-marketing resort to creating many paid ads on the YouTube platform in order to increase the number of real interactive views on their videos.
But do you know what to do in order for it to appear in the first search results on YouTube? This is what we discuss in this article.
What are YouTube ads, and how do you advertise on YouTube?
YouTube ads are the ads that appear while a user is viewing any video on the YouTube platform.
It comes in two types:
- The first is an advertisement in the form of a small text rectangle that appears at the bottom of the video.
- The second type is a video ad that appears while watching videos on YouTube.
Also, this ad appears on videos that are over 10 minutes in length.
In order to be able to advertise on the YouTube platform, your YouTube channel must be linked to the Google ads account.
Then you can create a video campaign and put the video link that you want to increase views on, and then start running the ad.
In order for the advertisement to start properly on YouTube, an appropriate payment method must be added within the Google advertising account, and you must pre-charge the account with money before starting the ad campaign.
In addition, a bank account or a credit card from Visa or MasterCard must be linked to properly charge the account.
Advertising on YouTube is one of the fastest ways to get real and interactive views of the videos of any YouTube channel.
In order to ensure the success of your channel’s videos on YouTube, it is preferable to create an attractively designed and planned advertisement that matches your ultimate goal that you want to reach from the specific ad.
Reasons that make you choose to advertise on YouTube
This platform is considered one of the most popular platforms in the world, and it is frequented by the majority of young people from 14 to 35 years old.
Video clips help to communicate information better than other means, regardless of what you want to communicate to the audience.
Many business owners do video marketing to increase personal relationship and bonding with customers and target audiences.
Video clips and their marketing help illustrate the product in a large and accurate way to encourage the customer to make a purchasing decision.
According to Google statistics, mobile phone users watch video clips more often than other advertising methods.
Also, the use of videos in marketing greatly affects the target audience.
In addition, many of the advertising campaigns that focus on the use of video clips have met with more success and wider spread than other campaigns. This confirms that marketing and video dependence increases customer and audience attachment to your brand.
In addition to that, you can use videos in marketing to scenes and things that you cannot express and convey in words to the audience, such as feelings that words, whatever they are, cannot communicate enough to the audience in the way videos do.